Blog posts can be written on a wide range of subjects, which is only really limited by your imagination. However, most blogs will focus on a niche topic, such as antique watches or classic cars. The posts will include personal experiences, news and current events surrounding the niche topic. As well as written dialogue posts can contain photos, infographics and embedded video. Typically, the blog will contain internal links to other posts on the site as well as external links to other websites. Generally, blogs will contain a Comments section where readers and the host can engage in discussion about the topic at hand.
Blogs can be maintained by individuals or groups of people. They can serve various purposes, such as personal expression, content sharing and promotion. A lot of businesses use blogs as part of their content marketing strategy to engage with potential customers. These blogs can be part of the company website or on a third-party social media platform such as LinkedIn.