Nexus Online Publishing is an e-publisher specialising in blogging, content marketing, affiliate marketing and ad placement. We assist you with website and content monetisation so that you can make money from your website traffic.
Blog
A blog (from the truncation of “weblog”) is an informational website published on the internet. It consists of a series of posts, which are usually an informal piece of text about a particular topic. Posts are typically displayed in reverse chronological order, so that the most recent post appears first. Blog can also be used as a verb, meaning to maintain or add content to a blog. Blogs first appeared in the late 1990s with the advent of web publishing tools that allowed the posting of content by non-technical. Previously, a knowledge of technologies such as HTML and FTP had been required to publish content on the internet.
Most blogs provide comment on a specific subject or topic, such as a hobby or a political viewpoint. Others function as personal online diaries or online advertising for a brand or type of product. A typical blog combines text, digital images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave publicly viewable comments, and interact with other commenters, is an important contribution to the popularity of many blogs. Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), videos (video blogs or “vlogs”), music (MP3 blogs), and audio (podcasts). Microblogging is another type of blogging, featuring very short posts.
Blogs can be monetised in several ways including Affiliate links, paid advertising or PPC (Pay Per Click) advertising. Revenue is generally dependent on the volume of website traffic, so good quality content is critical for a successful blog.
Content Marketing
Content marketing is a specific technique of generating and sharing valuable, relevant and consistent content to attract and acquire a clearly defined audience. The overall objective is to generate profitable consumer action. Content marketing has been around for centuries, but with the advent of the internet it has exploded in popularity. It has never been so easy to communicate with so many potential customers. The key to successful content marketing is providing valuable content. This is what makes content marketing different to most other forms of advertising. The content is of benefit to the customer and is something they actively pursue rather than standard advertising, which often actively avoided.
The goal of content marketing is always to provide as much value as possible to your target audience. It is important to note that while the content is valuable, in most cases in content marketing, it is provided for free. Revenue is derived from the customer action that is triggered by the content.
Affiliate Marketing
Affiliate marketing is a method of earning a commission by promoting other or company’s products. You identify a product or range of products you like and you promote it to others typically via a website. Each time a customer makes purchase that is directly generated from your promotional activities you earn a piece of the profit via commission. Affiliate marketing is a popular was to generate passive income online. It can be a very cost effective, low-risk investment to help expand your marketing efforts beyond traditional advertising.
There is no need to hold any stock with affiliate marketing and there is no direct transaction with the purchasing customer. Any issue that arises from the sale are dealt with by the seller. The affiliate marketer is simply providing the channel to the seller and collecting a commission from a qualifying sale.
Ad Placement
Ad placements are one of the most effective forms of online advertising and is an excellent way for companies of all sizes to expand their reach, find new customers, and diversify their revenue streams. There are several ad placement options available from PPC and paid social to online display advertising and in-app ads.
There is much more to online advertising than simply placing an ad on the Internet and hoping for the best. The most effective advertising campaigns combine numerous interconnected elements, all of which perform unique functions to maximize the campaign’s potential.