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How to start a blog

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The term blog is short for weblog, which is a series of activities or informational articles that are posted on a website. On a blog, the content appears as either web pages or posts. A webpage is generally used for static pages with material that rarely changes. Examples of pages include the Home page, Contact and Privacy Policy. Pages are normally found in the primary navigation menu and work using a parent–child hierarchy. Posts are for sharing more timely content in the form of blog entries and are displayed in reverse chronological order by default. You might use posts to publish the latest articles, news, and other content that you wish to share regularly. Posts are organised by Categories and Tag, so your visitors can browse content by topic rather than chronologically.  This article you’re reading right now is an example of a post.

Blog posts can be written on a wide range of subjects, which is only really limited by your imagination. However, most blogs will focus on a niche topic, such as antique watches or classic cars. The posts will include personal experiences, news and current events surrounding the niche topic. As well as written dialogue posts can contain photos, infographics and embedded video. Typically, the blog will contain internal links to other posts on the site as well as external links to other websites. Generally, blogs will contain a Comments section where readers and the host can engage in discussion about the topic at hand.

Blogs can be maintained by individuals or groups of people. They can serve various purposes, such as personal expression, content sharing and promotion. A lot of businesses use blogs as part of their content marketing strategy to engage with potential customers. These blogs can be part of the company website or on a third-party social media platform such as LinkedIn.

How to create a LinkedIn Company Page.

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To create a LinkedIn Company Page:

Note we created the Deluxe Backgammon Company Page using these steps:

Deluxe Backgammon LinkedIn Company Page.

1. Click the Work icon in the top right corner of your personal LinkedIn page.

2. Select Create a Company Page.

3. Select the page type you’d like to create from the following list:

• Small business (< 200 employees)

• Medium to large business (> 200 employees)

• Showcase page (sub-page associated with an existing Company Page)

• Educational institution (high school or universities)

4. Enter your Page identity, Company details, and Profile information.

5. Check the verification box to confirm you have the right to act on behalf of the company in the creation of the page.

6. Select Create page.

• If you don’t have a confirmed email address associated with your LinkedIn account, you’ll be prompted to add and verify your email address.

• A red error message may appear if your LinkedIn account has recently been created or you don’t have enough connections. (The account you are using to create the Company Page must be at least 7 days old and have multiple connections).

LinkedIn.

How to create a LinkedIn Company Page.

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LinkedIn.

To create a LinkedIn Company Page:

1. Click the Work icon in the top right corner of your personal LinkedIn page.

2. Select Create a Company Page.

3. Select the page type you’d like to create from the following list:

• Small business (< 200 employees)

• Medium to large business (> 200 employees)

• Showcase page (sub-page associated with an existing Company Page)

• Educational institution (high school or universities)

4. Enter your Page identity, Company details, and Profile information.

5. Check the verification box to confirm you have the right to act on behalf of the company in the creation of the page.

6. Select Create page.

• If you don’t have a confirmed email address associated with your LinkedIn account, you’ll be prompted to add and verify your email address.

• A red error message may appear if your LinkedIn account has recently been created or you don’t have enough connections. (The account you are using to create the Company Page must be at least 7 days old and have multiple connections).

Additional notes and conditions:

• All required fields are indicated by an asterisk.

• Page URLs will be structured as linkedin.com/company/[YOUR COMPANY NAME]. The public URL for your Page:

• Page URLs must be unique and can’t already be in use for another LinkedIn Page.

• Must contain at least one non-numeric character.

• Can use lowercase alphabet, numeric, hyphen, or Chinese, Japanese, or Korean (CJK) Unicode characters.

• Must not include more than one consecutive hyphen (i.e. company–name) and can’t have a hyphen at the beginning or end (i.e. -company-name or company-name-).

• Any improper characters will be automatically replaced with a hyphen.

After creating your Page, you can enter further details to build your brand by selecting Start building your page. There are options to provide a logo image, a description, location details, and more.